Layering Up for Your Next Hunt with First Lite

Have you wondered about these Tested in Idaho companies—who they are, why they do what they do, and why they chose Idaho to build and test their products?

The Idaho Commerce team was eager to get a behind-the-scenes look at some of these outdoor-recreation businesses, so in the fall of 2018, they headed east on a road trip to meet the people behind the brands and uncover their individual stories.

The Tested in Idaho Road Show took the team to Hailey, Ketchum, Idaho Falls, Driggs, Victor and Pocatello, allowing them to interview and capture photos and videos of these inspiring companies.

See merino wool’s lead role in First Lite’s mission to keep hunters warm in the wilderness.