In a world full of sameness, customization is key.

USATuff understands that giving customers the ability to turn a common product into an expression of their personality is the name of the game. Whether you are looking at their line of customized Cooler accessories or their highly sought-after Boat Decking services, you can be assured that USATuff will take your personalization visions to the next level!

In 2015, Laura Hallenberger and Gary Johnson developed and launched the very first vinyl cooler wrap on the market. Starting with a single wrap for the YETI 45qt, USATuff has since grown to offer vinyl cooler wraps for over 25 major cooler brands and over 150 models under those brands.  

USATuff’s original product line began with vinyl cooler wraps primarily geared toward outdoorsmen. Their camouflage pattern allows hunters to bring coolers into a blind without standing out, and wraps can be customized to match boats or canoes. The wrap has an added bonus of protecting the cooler from sun damage, dinging or scratching, ultimately extending the life of the cooler it’s adhered to – and believe us, once that wrap is on, it’s not coming off.

Today, USATuff creates over 150 stock designs including the popular Patriotic Collection and also specializes in custom wraps for corporate gifts, business promotions, trade show giveaways, wedding gifts, tailgaters, soccer moms and everything in between.  When it comes to cooler wraps, there is something for everyone.

In late 2017, USATuff was selected as the Idaho and Oregon Certified Fabricator for SeaDek and launched the USATuff SeaDek boat decking division as well as added a full line of SeaDek cooler pad tops to their cooler accessories.  USATuff offers marine-grade, custom SeaDek cooler pads that are comfortable to sit on, nonslip and the perfect place for fishermen to stand while fishing.  

USATuff has become the go-to experts for all that is boat decking in the Northwest. They fabricate and install durable, custom SeaDek boat decking in a variety of colors, textures and patterns and are known for their exceptional customer service and high attention to detail.

Veteran-owned, family operated and made in the USA, USATuff is Tested in Idaho.


Follow USATuff on Youtube, Facebook and Instagram @usatuff.





Middleton, Idaho


Apparel, Water Sports