In 2012, Noa Ries was living in Bondi Beach, Australia. A busy working mom of two young girls, she was on her way to a meeting when she felt a familiar wave of self-consciousness. Unshowered and dressed in workout clothes, she asked herself why everyday she had to make a conscious decision whether she would make time for fitness or to put together a stylish outfit. Why couldn’t she wear something that met her needs for both fashion and function?
Vie Active began with a mission to “fuse high performance technical activewear with fashion forward designs” by creating activewear for women that went beyond the gym. Their gear is made with high quality performance fabrics and designed in stylish yet comfortable silhouettes to fit all body types and workouts. Vie Active’s signature item is their compression fabric leggings, meant to lengthen and elongate the thighs while also acting as a faster recovery method for muscles hard at work. You’ll never find a pair of Vie Active leggings that are see-through or contribute to the dreaded muffin top – an attribute linked to their rising fame for women’s workout gear.
Based in Ketchum, Idaho, Noa and the all-women crew at Vie Active take full advantage of their backyard during every season. You’ll find Noa in a pair of leggings and performance top mountain biking, running trails, skiing slopes or snowshoeing Nordic trails, usually followed by a full day at the office. By personally testing every product herself, Noa ensures each article of clothing breathes well, avoids chaffing and remains comfortable while indoors and on the mountain.
The company that was “born on the beach and moved to the mountains,” Vie Active is made for active women, by active women. Backed by a crew of kick ass ladies, every purchase from Vie Active comes with an outdoor stamp of approval from being Tested in Idaho.
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